OUR GUEST SPEAKER!

When ZACH ADAMSON was growing up, he found himself getting into plenty of trouble, hanging out with the cops, nearly getting kicked out of school and more. It got to the point where his family knew he needed a change before something bad could happen. His family moved from Denver, CO up to Keystone, CO in the mountains. It was there that he picked up a snowboard, mountain bike and more that was the exact natural intervention he needed, and his whole life changed. 

He ended up graduating with good grades, and attending the University of Colorado at Boulder where he studied Operations Management with a focus in Sports and Entertainment. After College, Zach had the fortunate opportunity to work alongside former Disney Imagineers and thought leaders in the space of Experience Design at Starizon Studio and Strategic Horizons. Working with C-Suite executives, Zach supported Fortune 500 companies to reinvent their business to design and implement the experiences that customers require. 

From there, he was recruited by Nike's new business innovation arm, Nike Valiant labs, to help create new businesses and experiences for Nike. He co-developed how Nike concepts, tests and scales new business verticals and found success in launching successful new concepts. He is now the founder and CEO of his own organization DIVERTbrands. DIVERT lies directly at the intersection of his life experiences. The natural invention of Action Sports into the lives of youth that he benefited so greatly from, through designing an intentional and meaningful Action Sports lifestyle experience, and testing and scaling the business as a result. 

We look forward to seeing you there!

The AthletesTouch Team

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