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OC-I Team Meeting

January 15, 2019 at 7:30am - 9am Rutan & Tucker, LLP
611 Anton Blvd
14th Floor
Costa Mesa, CA 92626
United States
Google map and directions

Rutan & Tucker, LLP, 611 Anton Boulevard, 14th Floor, Costa Mesa, CA 92626.

Parking: In front of the building (by where you park for Mastro's or TGIF's in the same building/area).

We look forward to seeing you there!

The AthletesTouch Team




Chris is a consummate entrepreneur, innovator and experimenter and has enjoyed a lifetime of successfully launching, re-branding and creating many storied brands. Chris currently runs 3 different companies and models of business while consulting with companies on bringing brands to market in the Distilled Spirits Industry.

Chris launched his first company Shags Casuals – a surf apparel brand – in the mid 80’s while studying business and psychology at UCLA. Born of the California surf and skate culture, upon arriving at university in 1985, he helped re-stablish the UCLA Surf Team and Club. 

The action sport, beach and lifestyle markets have been a fundamental part of Chris’ personal and professional life since he acquired his first surfing sponsor, Off Shore Clothing, at 16 years of age. From his years of competitive surfing, collaborating with sponsors, consulting with market leading companies, to launching companies and new brands, he has made a career out of his passion for living an active lifestyle.

Chris’ experience in working with trend-based youth culture and lifestyle markets has taught him that change happens quickly. Brands, companies and people need to be nimble, flexible and adept at changing direction. He has learned to refocus, reinvent and adapt to the changing seasons of life and business by staying positive, staying inspired about personal and professional goals and by committing to excellence not perfection.

Chris embraces the passion, entrepreneurism and creative freedom that comes with building brands from the ground up. But his greatest joy is found through empowering others to become the changemakers they are capable of being and to create new futures for themselves and their communities. In 2013, Chris helped co-found a non-profit called Pure Game: a sports-based character development program for ‘at-risk” youth.

Founder of e’fekt™CBD, Chris’ latest venture bridges his passion for innovating and creating, a lifetime of lifestyle branding, and his passion for encouraging others to live their best lives. Together with his partner Michael de Wit, a longtime friend and colleague, e’fekt™CBD was born from a shared interest in giving back to their community of high-achieving family, friends and athletes.  

e’fekt™CBD is born from a passion for living the best life possible. To inspire healthy, active, and free-spirited living by providing the purest, most honest and affordable solutions to promote life balance and positive change.” 

When he’s not working on creating new brands and companies, Chris is surfing, snowboarding, and traveling with friends on adventures around the globe.



Athletes Teaming Up In Business
Proudly Sponsored By

CJ Woods ·
Pete Fitzpatrick Madison Lang Michael Cassidy Rob Beimfohr Jeff Eastin Christopher Pettit C.J. Woods Justin Blaine Kent Seton Stu Betti John Von Der Ahe Warren Morten Greg Coleman Mike Finn Gregory Dill Ambro Blackwell Melinda gomez Cathy Dragna Victoria Wilkerson Alana Long Erin Leach Stephanie Shields Martin Pitha Erik Woodbury Josh Malinosky Tony Everett Hunter Peterson Lucia valenzuela

Will you attend?