Liz Rizza

Hoops Player/Coach, turned Financial Advisor -Now Strategizing Financial Game Plans for Athletes, Entertainers, Women, and LGBTQ Community

Here to help women, athletes, widows, divorcees seeking financial freedom

Photo of Liz Rizza - Morgan Stanley

Liz Rizza

Financial Advisor

“Helping you win with smart finance and investment game plans”

Liz Rizza is a financial advisor with passion and purpose. She holds Series 7, 65, and 63 licenses & financial certifications.

Liz has a gift for helping women, divorcees, athletes and entertainers, startups and business owners with their financial game plans. She helps create and implement comprehensive, and multi-generational wealth management plans based on individual needs, values and aspirations.

Prior to Morgan Stanley, Liz was a National Scouting Director for NCSA, where she helped parents invest in their kids to earn academic and athletic scholarships.

She joined Eastern Washington University (EWU) women's basketball as an assistant coach during

2013-14, working primarily in recruiting, video operations to assist post-player development and

academic support. Prior to EWU, Liz was head coach of Dana Hills High School's Junior Varsity squad and assistant coach for Varsity for the 2012-13 season. She spent the summer of 2012 as camp director for Pepperdine University’s Elite, Kid’s, and Team Camps.

She worked as an intern coach for Coach Tara VanDerveer in the Stanford women's basketball 2011-12 season and traveled to the Final Four. Her duties included conditioning, team practices and planning, and administration of individual and team basketball camps.

In 2009-2010 Liz was assistant coach at Slippery Rock University in Pennsylvania and worked as assistant coach and recruiting coordinator at Grinnell College, Iowa in 2008-2009. Her main emphasis was guard development and defensive specialist.

Between seasons in 2013, Liz was an account executive for WNBA’s Los Angeles Sparks, soliciting corporate sponsorships, developing business partnerships and booking prime time and half-time entertainment.

Liz has an extensive background in television as she spent several years as a Senior TV News Producer for a cable TV company in Iowa. Liz played point guard at Chatham University in Pittsburgh where she averaged 11 points and 7 rebounds per game. She exploited seams in defense which provided her opportunities to score. Liz comes from an entrepreneurial family that owned various franchise restaurants, cow-calf operation on the farm, and founded Lookingglass winery. Lookingglass winery specialized in making Pinor noir and Cabernet Sauvignon under the proprietary Rizza Cellars label.

Liz holds a bachelor’s degree in communication television production from Chatham University and a Master of Science degree in parks, recreation and resource management from Slippery Rock University.

Liz was on a reality TV show "The Next American Princess Season 2" and she had her documentary film "Pass the Ball" based on her true story of overcoming adversity throughout her basketball career featured on MTV2.

Liz currently lives in Laguna Niguel, CA and enjoys playing on the basketball league, walking her rescue dog Ripley, and being on the Board of HRC, LGBTQ Center, Artist for Trauma as well as being a member of the OC Lavender Bar Association, Athletes Touch Executive Committee, and volunteering for the Laguna Beach Women's club as the Treasurer.


Financial Advisor - Affinity for Women + All athletes and Entertainers

Sport: Basketball
College/Pro Team: Chatham University
Chapter: Orange County I
Profession: Investment Adviser
Specialty: Fin. Advisor/Wealth Mgt.
Preferred Contact:

Liz Rizza's activity stream

  • A Woman's Guide to Life & Webinar Zoom (4 Part Series)

    "A Woman's Guide to Life and Money" (4 Part Series) For Women - so if you have female clients this is a great place for them to learn financial literacy with other females that are women. Part 1 Career 101 + Savings Part 2 Investing + Women & Money Part 3 Tying the Knot and Buying a Home Part 4 Starting a Family, Family Matters, & Philanthropy and Legacy Please email me to RSVP - because spaces are limited- small, intimate, and open and safe place for women created by women. Zoom Webinar- Thank you! :)

  • donated 2020-08-25 10:04:56 -0700

    Event Checkout

    We are an exclusive community of former college and professional athletes excelling in the world of business. We are competitors, teammates, friends, and trusted advisors. We expect nothing but success at the highest level as business professionals.

    From the backboards to the boardrooms or the courts to the court of law, we maintain the passion, discipline, and fortitude to thrive in the sport of business. The uniforms may be different, but the athlete is always the same.


  • A Woman's Guide to Life and Money : Zoom Webinar August 27th @ 1PM PST

    A woman seminar created by women for women. Women take on many roles and often navigate complex lives. A solid financial foundation can help a woman take care of her family, look out for her future, and simplify her life. I am here to develop a deep relationship with you building trust and simplifying this process to meet your goals and dreams. It's all about finding the right team and its all about understanding your needs, values, and goals so your voice is heard. August 27th @ 1PM A Woman’s Guide to Life and Money Fun Women Seminar Meeting ID: 625 656 7926 Passcode: 178050 Please RSVP Website link is here to

  • Divorce Planning for a New Beginning Webinar: August 26th @ 1PM

    Divorce Planning for a New Beginning -The Challenges You May Face After Divorce -Planning for Your New Beginning -How We Can Help This month marks the 100th anniversary of the passage of the 19th Amendment- and it’s about time we have a seat at the table, and understand financial literacy when it comes to the market. Please hop on the webinar or feel free to pass on the webinars to any females in your life that you wish to empower and educate. Women will control up to $93trillion of the world’s wealth by 2023 – let’s keep it rolling and have fun. Meeting ID: 625 656 7926 Passcode: 178050 Please RSVP

  • signed up on Join 2019-09-13 10:45:38 -0700